Are the Kansas Jayhawks searching for a new conference on Twitter?

Twitter isn’t a dating app and it isn’t a conference realignment shopping app. Why on earth are the Kansas Jayhawks doing this?

Look, we can all admit that conference realignment is a weird thing and it certainly makes people do weird things. Like, for example, having Texas and Texas A&M bitterly stop playing for a decade or so and, during that time, banter back and forth for a while only for them to both eventually end up in the same conference, where they will almost certainly play each other regularly.

And just as conference realignment makes people do weird things, it’s evident all throughout our society that social media is the perfect platform for showcasing the weird (and sometimes embarrassing) things that people do.

Unfortunately for KU fans, the Kansas Jayhawks have found themselves right in the midst of an embarrassing moment on Twitter thanks to conference realignment and a pretty odd marketing choice.

On Friday, not too terribly long after the Oklahoma Sooners and the Texas Longhorns formally accepted invitations to join the SEC, Kansas posted a graphic on social media that, among other things, brags about a new airport terminal that is set to be built in Kansas City.

Seriously.

Take a look at the tweet below:

https://twitter.com/KUAthletics/status/1421198722348851202?s=20

Is Kansas using Twitter in an attempt to find a new conference? If so, why?

This whole thing is so incredibly bizarre and I want to know the entire thought process behind this post.

The entire graphic focuses heavily on the connection between Lawrence and Kansas City, showcasing the two as very connected entities and focusing on the highlights that the two have to offer, including “technology” (which is vague, but okay), “healthcare” (always important and I’m on board with this being included), “transportation” (also vague), and a “new airport terminal” (which is very specific and in very large bold and underlined letters and for some reason above “great place to live”).

Why is “tech hub” listed under “great place to live” when “technology” was previously listed on the graphic? Am I missing something or does that seem redundant to anyone else?

“Multiple winning sports teams” is in fact correct. We can agree there. Sporting Kansas City and the Kansas City Chiefs are winning. Ku football and the Kansas City Royals on the other hand? Not so much.