The Boise State Broncos are an identifiable brand that would get the Big 12 in front of more eyes out west
One of the many central themes of conference realignment is how adding certain institutions to your conference can help get more people watching your conference. That’s something the Big 12 will definitely need to navigate as it tries to figure out its future.
So, adding a school like Boise State University, who already has a sizable following and has a really good football program with a ton of tradition and success, would make a lot of sense for the Big 12 to do.
Why this could work for the Big 12
Adding Boise State to the Big 12 would spread the conference out geographically and would get a new audience to pay attention to the conference. Boise State has a solid football program that has steadily improved over the decades.
Boise State’s fans have seen this program make the move to more prominent divisions and conferences over the past 30 years. This is something that Broncos fans are familiar with and it seems likely that they would welcome such a move.
Plus, adding Boise State as Oklahoma leaves would let people bring up the famous Fiesta Bowl that featured the Broncos and Sooners.
And that’s always a win, right?
Why this wouldn’t make sense for the Big 12
Though it has been growing considerably and looks to continue to do so going forward, Boise, Idaho isn’t really a huge city. On top of that, Boise State University isn’t a huge school when compared to others the Big 12 could potentially court.