The Kansas City Royals revealed their team motto for the season earlier this week and one has to admit it falls a bit flat. “Be Royal” is the best the marketing department could come up with for the 2014 season.
To be quite frank, and to quote Josh (Tom Hanks) from the movie Big,
I don’t get it.
I don’t. I’m sorry, I just don’t. Does it mean to be royal like the British Royal Family? If so, I’m out.
Does it mean to be like the Royals from 1975-1985 when they were one of the winningest franchises in all of baseball?
Does it mean to be like the Royals from 1986-1994, where mediocrity reigned within the franchise? In those seasons, they had winning records for six of the seasons but only once did they win more than 84 games (92 in 1989) but had zero post season appearances.
Or does it mean be the Royals from 1995-2012, when they had just one winning season total, in 2003?
If it means be the Royals of 2013, with 86 wins and still no playoff berth, then I get it. The Royals certainly would like us to forget most of the past 20 years, and focus on the light-hitting, terrific pitching 2013 version, with hopes of improvement.
The Kansas City Royals are not baseball royalty, and of the choices we have what “Be Royal” can possibly mean, most of them are not are not good.
Of course, it may be a subliminal message to the fans as they try to convince us to actually “Be Loyal.” If that is the case, shame on them. Royals fans have been as loyal as any fan base on earth considering what this franchise has put us through. In all fairness, I don’t think the subliminal thing was the team’s aim.
In 2012, the team over shot things just a bit with the slogan “Our Time”. Last season, it was back to being vanilla with “Come To Play.” Now , it can’t be easy coming up with witty, original two or three word slogans, year after year, but come on! That’s why you have a marketing department.
So “Be Royal” it is for 2014. Whatever that may mean.
Tags: Kansas City Royals