It appears Sporting is out to conquer as many cups as they can, even if those cups cannot be won on the pitch.
Sporting and The Roasterie, a Kansas City-based coffee company, have partnered together to develop a special “Sporting Blend” of coffee. The partnership will last throughout the 2014 season.
“We could not be happier or more proud to partner with Sporting KC,” said The Roasterie’s Bean Baron Danny O’Neill in a press release. “Not only do our cultures and values totally align, but so does our love for all things Kansas City. It was natural to kick things off with the introduction of our new Sporting Blend. Hopefully the great fans of Sporting KC will enjoy it.”
The Roasterie was started by O’Neill in 1993 out of his home in Brookside, a Kansas City neighborhood, and moved into its first production facility in July 1994. Since then it has grown to into a worldwide endeavor, importing beans from over 30 different countries, and opening three different cafes around the KC area. The KC-centric approach makes sense for Sporting.
“Aligning with an iconic local brand like The Roasterie is an obvious fit for us,” said Sporting Kansas City’s Chief Marketing Officer Andy Tretiak. “We are constantly exploring unique opportunities to activate with our partners. The creation of our own blend of coffee certainly reflects that approach.”
Sporting Blend is a french roast that is described as “delicate and pleasing brightness with a sweet, mesquite-like aftertaste.” A 12-ounce bag of the special blend can be found online or at several grocery stores around the area. The coffee will also be served at Sporting Park for Sporting Kansas City games. You can also potentially win a bag of the coffee by following Sporting (@SportingKC) and The Roasterie (@TheRoasterie) and then tweeting #GottaHaveThatCup.
Tags: Sporting Kansas City