Fans of the Kansas Jayhawks will see increased coverage throughout the state because of a new deal signed by KU Athletics, IMG College, Time Warner Cable, and Kansas City’s Metro Sports. The signing is made possible because of of the Tier-3 television rights allowed by the Big 12 Conference.
Starting with the upcoming school year, Metro Sports will air over 50 Kansas Sporting events, plus increased pre-game and post-game coverage for basketball and football. Other programming involving the Jayhawks will also be aired on Metro Sports and other mass media outlets. This programing should be available throughout the state and the Kansas City metro area, including the games not being televised by national networks. Time Warner won’t be allowed to carry the games outside of their normal ESPN and Fox Sports programming, but will be able to carry the other various Jayhawks programs, including the pre- and post-game content, nationwide.
An improved and upgraded Jayhawk Network is part of the plan as well.
Tier-3 programming allows Big 12 Conference schools to negotiate deals on their own for games and content not already claimed by conference contracts with the various networks. The controversial Longhorn Network is probably the most famous example. Kansas was the last conference school to sign a Tier-3 programming
This deal will bring more exposure to sports other than football and men’s basketball. KU’s women’s basketball, volleyball, baseball, softball, soccer, and track and field teams will all have some games, matches, and meets televised throughout the school year. Increased exposure for all sports can only help the university on a broader scale.